ViznerBorel fights against waste
The Zurich-based advertising agency ViznerBorel handles communications for «IGORA—Cooperative for Aluminum Recycling» and «PET Recycling Switzerland.».
The Zücher advertising agency ViznerBorel communicates for "IGORA-Genossenschaft für Aluminium-Recycling" and "PET-Recycling Schweiz". The two private-sector recycling organizations declared war on waste two years ago. Now the awareness campaign is being expanded with a national poster display and a strong presence on TV during the World Cup. Important elements of the campaign are pictorial depictions of littering scenes in our own four walls and in places where we like to keep things tidy and clean. This summer, the print measures will again be supplemented by funny TV and cinema spots. Rotairs and counter displays are now available.
