ViznerBorel opens the summer for Schild
Viznerborel explores the eternal interplay between women and men for fashion house Schild's summer collection. It's meant to be playful.
ViznerBorel thematizes the eternal game between women and men for the Schild fashion house's summer collection. On the catwalk of vanities, the two sexes tease each other and exchange little side blows that are intended to make people smile, according to the press release. The national campaign will run on posters as well as on the Internet and television and will make use of the Schild magazine and POS measures:
Stefan Portmann (overall responsibility) and Sascha Bättig (marketing). Responsible at ViznerBorel: Lajos Vizner and Guillaume Borel (overall responsibility), Sascha Knauer (consulting), Guillaume Borel (text), Hanna Zimermann (AD) and Daniel Aeschlimann (photography).
Subjects 1 to 6 sign magazine, subjects 7 and 8 poster F12 and subjects 9 to 13 poster F200.
