Vizner Borel awakens boys' and girls' dreams
Porsche presented two premieres at the Porsche Passion Days, the spring exhibition that takes place every year in all Swiss Porsche Centers. Vizner Borel staged them.
On the one hand, the 911 Targa 4 GTS, a sports car that has everything that counts. And on the other, the new Cayman GT4. The Porsche for rebels who not only appreciate extreme performance and lateral dynamics, but also expect them. In order to attract as many fans of the sports car manufacturer from Zuffenhausen as possible to the twelve Porsche Centers on 18 April 2015, Vizner Borel has turned the two real cars into big toys and put them in giant packaging - in the style of Matchbox and Hot Wheels.
The idea and surprising implementation runs through all communication measures. Starting with the exclusive, handmade pop-up invitations for both sports cars, the full and double-page advertisements, the new microsite and the online banners, right through to the POS in the Porsche Centers. There, on April 18, visitors were transported back to their childhood. With oversized, orange Hot Wheels tracks, yellow XXL flags and the huge toy packaging containing the 911 Targa 4 GTS and Cayman GT4 respectively. Anyone who wanted to have their photo taken as a driver in one of the impressive toys for big boys and bad girls could take a seat in the box or behind the wheel of the Porsche. And then take the picture home with them as a printout or view it the next day in the gallery of the relevant Porsche Center.
Responsible at Porsche Switzerland: Yves Becker-Fahr (Head of Marketing); Nathalie Busslinger (Head of MarCom). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Eveline Jakob (consulting), John Leuppi (creative direction), Florian Steiner (art direction), Paco Alborghetti (graphics), Michi à Porta - WeTalkWithYou (microsite), Flaeck (3D), Tobias Stierli, Diprint (POS implementation), Silvano Stierli, PHD (media), Emma Lupp, Chan-Kim Sean.
