Vizner Borel merges man and nature
Vizner Borel hat für Weleda‘s neu lancierte Gesichtspflege eine Kampagne lanciert. Unter dem Slogans des Unternehmens «Im Einklang mit Mensch und Natur» sind vier passende Sujets entstanden.
The subjects advertise the four new ingredients in the product line: pomegranate, wild rose, iris and amande. The flowers and fruits used in the respective products merge with natural faces.
The communicative measures are: Advertisements, POS, Internet, giveaways and brochure
Responsible at Weleda: Heidi Bucher (Head of Marketing). Patricia Pécourt (Advertising/Communications). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility). Hanna Zimmermann (Creative Direction). Nina Treml (text). Martina Glaser (consulting). Mierswa & Kluska (photography). Detail AG (production).
The communicative measures are: Advertisements, POS, Internet, giveaways and brochure
Responsible at Weleda: Heidi Bucher (Head of Marketing). Patricia Pécourt (Advertising/Communications). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility). Hanna Zimmermann (Creative Direction). Nina Treml (text). Martina Glaser (consulting). Mierswa & Kluska (photography). Detail AG (production).
