Vizner Borel sets the scene for Ikea Spreitenbach
Creative agency Vizner Borel created the accompanying communication measures for the opening of the furniture group's most modern branch.
Creative agency Vizner Borel created the accompanying communication measures for the opening of the furniture group's most modern branch.
Ikea Spreitenbach is now a Minergie building and meets the latest ecological standards. However, Vizner Borel is not only showing Ikea in a modern way, but also as a source of inspiration - because the new attractive exhibition areas include 9500 living ideas on display. Although the campaign only shows a few of the same ideas, radio spots, advertisements, direct marketing and many other measures were used in addition to the large poster campaign.
Ikea Spreitenbach is now a Minergie building and meets the latest ecological standards. However, Vizner Borel is not only showing Ikea in a modern way, but also as a source of inspiration - because the new attractive exhibition areas include 9500 living ideas on display. Although the campaign only shows a few of the same ideas, radio spots, advertisements, direct marketing and many other measures were used in addition to the large poster campaign.
