Vizner Borel stages CRB as part of good buildings
Since 1959, the Swiss Central Office for Construction Rationalization CRB has been simplifying communication between the interest groups in the Swiss construction industry. Vizner Borel's campaign aims to raise awareness and strengthen its image.
These include the comprehensive standard items catalog NPK published by CRB, which is indispensable in the construction industry. Or the exclusive distribution of the Natural Color System NCS, Europe's most widely used color system. The Vizner Borel agency was commissioned to develop a corresponding campaign to further increase awareness among the target groups and consolidate CRB's image as a modern, indispensable institution. The result is a series of trade press advertisements that use impressive images and surprising statements to dramatize the fact that CRB and NCS are always part of good buildings. Vizner Borel has been working for CRB since 2013 and has realized several communication measures in the business-to-business sector during this time.
Responsible at CRB: Reto Helbling (Services, Member of the Executive Board), Daniel Pfeffer (Marketing and Communication), Mónica Novoa (Marketing and Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (concept/art direction), Jürg Waeber (concept/text), Fabian von Rechenberg (consulting), Rainer Schaer (photography).
