Vizner Borel: Hot winter feelings kindled for Schild
Vizner Borel has created a winter campaign for the fashion house Schild. The campaign focuses on playing with gender roles.
To mark the upcoming winter season, the Vizner Borel agency has developed a campaign for the Schild fashion house. The motto is: Those who tease each other love each other and love Schild fashion. The charm offensive focuses on playing with gender and playing with fashion. At the heart of the campaign is a booklet, which is supported by mailings, posters and other measures.
Responsible at Schild: Stefan Portmann (Managing Director), Antonio Govetosa (Marketing Coordination). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (AD), Nina Treml (text), Sascha Knauer (consulting/strategy), Patricia Tschumi (consulting). Photography: Daniel Aeschlimann. Image processing/litho: Detail.
