Vizner Borel: Good entertainment with EWZ Zürinet
To help the people of Zurich understand the benefits of fiber-optic technology and to raise awareness of the EWZ Zürinet fiber-optic network and its Internet, TV, and telephone service providers, Vizner Borel has developed a new communications campaign.
With a new brand claim, a concise style as a verbal bracket and a fresh visual language, the new world of good entertainment is made tangible for the target group and is intended to ensure that Mr. and Mrs. Zürcher decide in favor of an offer from a service provider on the EWZ Zürinet fiber optic network. Posters, advertisements, information brochures, direct mailings, online banners and the campaign website are used. Zuerinet.ch
Responsible at EWZ Telecom: Marcel Quaini (Head of Sales & Marketing); Sandra Roth (Marketing). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility); Martina Glaser (consulting); Gian Maurizio (art direction); John Leuppi (text/concept); Michi à Porta - Wetalkwithyou (campaign website); Pierluigi Macor (photography).
