Vizner Borel: relocating the wolf to Switzerland for VW
This year, VW Commercial Vehicles is launching a pickup under the name "Amarok". Vizner Borel is responsible for the launch.
Amarok means "wolf" in the Inuit language. The attributes of the wolf should be associated with the pickup: Power, intelligence, endurance, adaptability, efficiency and beauty. As the "wolf among commercial vehicles", the new Amarok offers 4-Motion all-wheel drive or rear-wheel drive, outstanding payload and towing capacity values, the widest loading area in its class and powerful, economical TDI engines.
Advertisements, posters, TV, mailings, events, banners and POS measures will be used. Rock star Gölä has been recruited as a brand ambassador. According to the agency, he will do hard work for the Amarok with a lot of "Dräck uf dr Zunge und Staub uf dr Lunge".
Responsible at Amag Automobil- und Motoren: Bruno Ueltschi (Head of Marketing VW Commercial Vehicles). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (art direction/concept), Jürg Waeber (strategy/concept), Nina Vetterli-Treml (text/concept), Martina Glaser (consulting). Photography: Peter Hebeisen; Litho: Ansichtsache; Teaser spot: Manifesto Films, Zurich.
