Vizner Borel for IGSU: Please clean up Switzerland
IGSU (Clean Environment Association) is organizing the national Clean-Up Day in Switzerland on September 9 and 10, 2016. Vizner Borel is promoting the event.
Clean-Up Day is part of the international "Let's Do it!" movement, which was founded in 2008 and campaigns worldwide against littering. About 100 countries around the world participate in the day of action. Vizner Borel, IGSU's long-standing communications agency, was commissioned to publicize Clean-Up Day 2016 with new key visuals and to encourage residents as well as companies and associations to get involved.
At the center of the campaign is the key visual of the well-known door hanger with the message "Please clean up. In various motifs in typical Swiss landscapes, it makes an oversized and eye-catching appeal for people to take part in Clean-Up Day. At the same time, the door hanger acts as an original information flyer that can be distributed or hung up everywhere as a guerrilla measure. The campaign is now present throughout Switzerland with posters, advertisements and an information flyer.
Responsible at IGSU: Nora Steimer (Managing Director). Responsible at Vizner Borel: Gian Maurizio (art direction), Jürg Waeber (text), Martina Glaser (consulting), Guillaume Borel and Lajos Vizner (overall responsibility). Photography/image editing: Istvan Vizner.
