Vizner Borel: Switzerland has chosen
The campaign created by Vizner Borel for Denner Wine, «At Denner, everyone is their own wine expert,» is moving into its next phase.
Since 2013, consumers have been called upon to buy Denner wines on Denner-wineshop.ch to rate and comment on the wines with stars. And Denner customers diligently rate and describe the wines in the online store. In just over two years, the largest wine jury in Switzerland has been formed with more than 30,000 ratings and comments. Denner will be presenting the most popular and best-rated wines in Switzerland from the end of February. The winning wines in various categories will be unveiled in a nationwide campaign - in TV commercials, on posters and at the POS.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (text), Irene Stutz (consulting), Nina Rolle (JBW Media) Detail (production).
