Vivent les trois rois!

As is tradition, last week at the Epiphany meeting of the Media Institute of the Swiss Press Association, its president Hanspeter Lebrument opened this year's round of events.The gathering at the WTC in Oerlikon is, in addition to all the networking opportunities, always a welcome opportunity for those present to wish each other best wishes for the New Year and to encourage each other.This year, there was even a certain sense of industry optimism. The year is new and the prospects (still) good. One of the goals for the coming months should actually be to be able to dine extensively once a quarter in Horst Petermann's Kunststuben without the head of finance immediately dividing you into four and standing on your head with his department, said a sales manager who did not want to be named.
Peter Hartmeier, editor-in-chief, and Gilbert Hirzel, head of sales, said that things were looking up at the Tages-Anzeiger. There were increasing signs that the Tagi would be able to maintain its circulation for the first time in five years, the two told PR doyen Aloys Hirzel. This certainly put the matter in the right place in terms of communications.
Sebastian Turner from Scholz & Friends was also positive about the coming year, although arch-competitor Springer & Jacoby has announced the founding of a Swiss branch in the spring. This shows that the step into the Helvetic realm was the right one. This is not the first time that S & J has followed in the footsteps of Friends.
had made. The guest speaker told his Zurich board members Yvonne Hodel and Diana Strebel that this had already been experienced in the German home countries during Europeanization or the reorganization of the corporate units.
In short, it seems that an entire profession is expecting an upswing. Well, if only these hopes are not disappointed!
Beat Fritschamüsiert himself also after New Year's Eve royally and thanks in this way all card, SMS and mail writers who made him happy to the New Year. So many good wishes came that answering and thanking them would simply have taken too much time. Exactly for such cases one has one's own column. And we also met a few colleagues at the traditional Epiphany meeting.
We locate where the communications, media and publishing industries meet for their parties at the scene's various events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Hans Peter Lebrument (l.), President of Schweizer Presse, and Filippo Leutenegger, President-to-be of the FDP Zurich.

Marco de Stoppani and Tobias Trevisan (r.) joked and called AZ Editor-in-Chief Markus Gisler (l.) "the new employee of the NZZ".
Paolo Placa (l.), Advertising Manager of Reader's Digest, talked to Bruno Oetterli of Radiotele about the industry outlook.
Top management of Scholz & Friends Zurich: Chairman of the Board Sebastian Turner with female board members Yvonne Hodel (l.) and Diana Strebel.
Frank Schneider of Schaffhauser Nachrichten with J. Pepe Wiss of the Swiss Confederation and Toni Vetterli (from left) of the Swiss Press Association.
Barbara Dohner (l.), Zürichsee Presse, and Michèle Meissner of Compress posed with direct marketing expert Edi Häusler.
Exchanged New Year's wishes: Radiotele sales manager Felix Kilchsperger (l.) and
Cinecom CEO Matthias Luchsinger.
Verena Nicole Giehse had news for Christian Gartmann - she is now a consultant at Publicitas Zurich.
Constantly laughing merrymakers: BZ advertising manager Michi Seiler (l.) with Werner Baumann of Ad.X AG at the Epiphany lunch.
Cautiously optimistic: Tagi Editor-in-Chief Peter Hartmeier (l.) and Tamedia Sales Manager Gilbert Hirzel (r.) with PR veteran Aloys Hirzel.
Advertisers in the TV marketer clinch: Frank Bodin between Martin Schneider (l.), Publisuisse, and Michi Frank (r.), IP Multimedia.
Andy Lehmann, Erik Keller and Urs Zeier (from left) quickly put the Coke bottles in the best light before taking the pictures.
NZZ Marketing Manager Christoph Bauer (l.) with Anita Haberthür and Daniel Matter from the advertising agency Matter & Partner.
The ladies from Tamedia: SonntagsZeitung Publishing Director Sandra Geiger (l.) and Tagi Marketing Director Gabi Wettstein.
Old BSW companions at the Epiphany meeting: Urs Beer, Walter Merz and Peter Leutenegger (from left).