Viva without "Swizzness

TV The Swiss offshoot of the German music TV network Viva is dropping its previous name affix Swizz as of May 5.

TV The Swiss offshoot of the German music television network Viva is dropping its previous Swizz name suffix as of May 5.As part of an alignment with the parent company, which increased its stake to 96 percent at the end of 2002, the international blue-and-yellow station logo will also represent Viva Switzerland in the future.

More articles on the topic