Viva makes media app known for Südostschweiz
A smiling Andrea Zogg, dressed in a sharp suit, is being carried piggyback through the airport. Marc Gianola goes on safari in Africa on the back of a tourist. Südostschweiz Medien is launching its new app for tablets with the «Huckepack» campaign.
The idea: readers of Südostschweiz always have a piece of home with them online, wherever they go. So that they don't have to carry such a heavy load, there's the app. The campaign is backed by Viva, a Zurich-based communications agency with roots in Graubünden. Advertisements are at the beginning of the cross-media implementation. Posters and radio and TV spots will follow later. SOM is thus positioning itself as a contemporary, regionally present company.
Responsible at SOM: Conny Moser Holdener (Publishing Director). Responsible at Viva: Claude Catsky (Creative Director), Georg Gasser (Senior Consultant), Christina Dotzel (Junior Consultant), Heini Schmid and Robert Knopf (Art Directors), Peter Fuchs (Photographer), Roni Langauer (Image Combination).
