Viva wins with new grid
Viva Schweiz significantly increased its market share in June with a new programming lineup.
Viva Switzerland massively increased its market share in June with a new program schedule.TV Compared to May, the music channel increased its share in the core target group (14 to 29) by 44% to 2.6%, and by 37% compared to the same month last year. The new schedule is part of a realignment aimed at positioning Viva as a complement to its former competitor and current sister station MTV.
