Viva succeeds Jung von Matt in the Grisons region

Banks Following an evaluation of three agencies, Graubündner Kantonalbank (GKB) has decided to work with Viva, a Zurich-based advertising agency that will be active in the areas of advertising, promotion, events and sponsorship. The account was previously managed by Jung von Matt/Limmat, which won a Bronze Effie and Silver at the New York Festivals for GKB last year. "We were always very satisfied with Jung von Matt's performance," emphasized Head of Marketing Daniel Michel. But there always comes a time when you have to reorient yourself. Michel did not want to give any details about the size of the budget. However, he pointed out that GKB has a strong internal advertising department. For example, the ice hockey sponsorship project, which recently won the German-language sponsorship award, was realized entirely in-house.