Vitamin-rich attacks from Knorr Vie and Jung von Matt/Limmat
One in three Swiss people eat too little fruit and vegetables. The Knorr Vie vegetable shot and the V-Team devised by Jung von Matt/Limmat aim to correct this shortcoming.
One in three Swiss people eat too little fruit and vegetables. The Knorr Vie vegetable shot and the V-Team devised by Jung von Matt/Limmat aim to correct this shortcoming.
The V-Team, an intrepid troupe of fruit and veg, is out to put an end to the Swiss's lack of health awareness by "fruiting" those who are unwilling to eat. And this is how it works: People who eat too little fruit and vegetables can be registered via the Knorr-vie.ch website. The V-Team then lies in wait for the "victims" - in the lecture hall, on the ice hockey pitch, on the way to work or in the office. They are then "fruited": pressed through the fruit and vegetable press. These assaults will be filmed and made available for voting on the homepage below from March 23. The film with the most votes will win a trip for two - to the Big Apple, of course. The campaign will be publicized with advertisements in 20 Minuten, editorial PR, placemats and wild posters.
The V-Team, an intrepid troupe of fruit and veg, is out to put an end to the Swiss's lack of health awareness by "fruiting" those who are unwilling to eat. And this is how it works: People who eat too little fruit and vegetables can be registered via the Knorr-vie.ch website. The V-Team then lies in wait for the "victims" - in the lecture hall, on the ice hockey pitch, on the way to work or in the office. They are then "fruited": pressed through the fruit and vegetable press. These assaults will be filmed and made available for voting on the homepage below from March 23. The film with the most votes will win a trip for two - to the Big Apple, of course. The campaign will be publicized with advertisements in 20 Minuten, editorial PR, placemats and wild posters.
