Vitamin bomb for Denner: New TV commercial from ViznerBorel
Following the controversial TV commercial earlier this year, in which Migros and Coop shopped at Denner, ViznerBorel has once again launched an entertaining commercial for Denner.
Denner advertising remains humorous.
Denner's vitamin-rich range expansion is communicated to consumers in a humorous way After the controversial TV ad at the beginning of the year, in which Migros and Coop
ViznerBorel has once again created a special offer for Denner.
launched an entertaining commercial. It is intended to make Denner
position itself as a full-service provider in Switzerland. This summer
Denner introduced fruit and vegetables to its range. The commercial shows,
how Denner consumers suddenly fall by the dozen, hitting shelves
and make each other fall over. The many
Mishaps ensure that fresh fruit such as oranges and apples
roll through the Denner store and can thus be seen prominently in the picture.
In the last shot, it becomes clear that someone is sitting on a
banana peel must have slipped and caused a chain reaction of
accidents. The "Fruit and vegetables in all stores" commercial
was broadcast on TV for the first time on August 29. From September, the
vitamin-rich campaign with radio spots, advertisements, flyers and
POS advertising materials. Reduced and completely in green,
the advertising media surprise with the temporary absence of the typical
Denner-Rots.
Denner's vitamin-rich range expansion is communicated to consumers in a humorous way After the controversial TV ad at the beginning of the year, in which Migros and Coop
ViznerBorel has once again created a special offer for Denner.
launched an entertaining commercial. It is intended to make Denner
position itself as a full-service provider in Switzerland. This summer
Denner introduced fruit and vegetables to its range. The commercial shows,
how Denner consumers suddenly fall by the dozen, hitting shelves
and make each other fall over. The many
Mishaps ensure that fresh fruit such as oranges and apples
roll through the Denner store and can thus be seen prominently in the picture.
In the last shot, it becomes clear that someone is sitting on a
banana peel must have slipped and caused a chain reaction of
accidents. The "Fruit and vegetables in all stores" commercial
was broadcast on TV for the first time on August 29. From September, the
vitamin-rich campaign with radio spots, advertisements, flyers and
POS advertising materials. Reduced and completely in green,
the advertising media surprise with the temporary absence of the typical
Denner-Rots.
Denner AG: overall responsibility; Stefan Maegli, Head of Marketing Communications.
ViznerBorel: overall responsibility; Lajos Vizner, Guillaume Borel.
Concept; Guillaume Borel, Hansjörg Zürcher. Consulting; Lajos Vizner,
Andrea Vizzarro. Art Direction; Livio Reutlinger. Graphics; Florian
Steiner. FFF; Daniela Berther. Director; Michael Fueter. Production;
Condor Communications.
