Vitamin 2: Film-ready offer for young Thurgauers
Wednesdays are showtime in the canton of Thurgau. The new Maestro card from Thurgauer Kantonalbank (TKB) offers young people and students a new way to enjoy their free time: «Go to the movies for free every Wednesday with TKB!»
Anyone who takes out a "Young", "Student" or "Starter" service package from TKB can now enjoy free cinema - and also benefits from a welcome gift of six SBB night surcharges. The broad-based campaign is staged by Vitamin 2 with a concise message and dynamic key visuals. Posters around hot spots of the target group such as cinemas, shopping malls, sports facilities, schools, etc. draw attention to the exciting offer of TKB. This is accompanied by advertising in the vicinity of all TKB offices as well as offline with cinema spots, PassengerTV and hanging boxes on bus routes in the entire area of the canton of Thurgau. The awareness campaign runs online with banner ads on Cineman, Bluewin.ch and Gmx.ch - supplemented by search engine ads on Google and Facebook advertising.
Responsible at Thurgauer Kantonalbank: Thomas Gmünder, Philipp Wenk, Bettina Egger, Marco Wenger.Responsible for vitamin 2: René Kappeler and Jan Hasler (consulting/ project management), Clara Hollweg and Eveline Graf (graphics), cinema spot: Marc Frick (Senic.ch). Photos: Till Forrer.
