Vitamin 2: The Appenzellerland in fast motion
Appenzellerland Tourism has a new website. The agency Vitamin 2 was commissioned to develop the site. The St. Gallen-based advertising agency prevailed over four other agencies in a competitive pitch.
The website is intended to function as a source of inspiration, travel guide, sales and booking tool. The target group includes younger and older seniors who actively travel through Switzerland on multi-day trips. The design of the website is clear, well-structured, with travel tips and current online offers. Health tourism, which has a strong tradition in Appenzellerland, is a key topic. The magical charm of the pre-alpine landscape is also conveyed in virtually animated time-lapse videos that showcase each season anew.
Responsible at Appenzellerland Tourismus: Barbara Koster, Sandro Agosti. Responsible for vitamin 2: Jan Hasler (consulting), Mark Frick (web design). Programming: David Kern (Switzerland Tourism), Stefan Keller (Eastern Switzerland Tourism). Animation: Boutiq, Zurich.
