Visuelt: Brand strengthening and image campaign for BMW
Visuelt was commissioned by Kurt Steiner/BMW Lucerne to strengthen its brand. The company’s goal is to secure its market position in the future, to address its customer base efficiently and effectively, and to communicate its own standards for work both internally and externally.
Visuelt supports the company in strategic brand consulting as well as in the conception and realization of brand communication. An independent visual world - based on the corporate values - was developed for the new image campaign. The values are conveyed by the Kurt Steiner/BMW Lucerne employees. The current campaign focuses on the message "The joy is with us". It includes a communication mix of posters, advertisements, publicity reports and various online activities.
Responsible at Visuelt: Colinda Kürschner (company management), Andrea Hupfer (brand management), Manuel Alonso (brand design). Photography: Urs Bigler (Urs Bigler Photography). Responsible at Kurt Steiner: Paul Gabriel (Managing Director), Jeanine Krebs (Marketing, Company Support).
