Visions of a Night Shift
Markus Cavegn has reflected on his work as a CD and incorporated his insights into a humorous film.
Night shift at a major agency somewhere in Switzerland. The creative director, still in his hat and coat, has quickly shot down all the ideas; the strategists are discussing things at the creative workshop; the consulting team is asking when they can start working on the PowerPoint presentation; and, generally speaking, the goal is to save the agency’s creative image, satisfy the client, and pin their hopes on the creatives. Two years ago, Markus Cavegn started drawing comics «just for fun.» Then a kind soul gave him a «track» for building a «flipbook.» The drawing project took off, and with the help of Solid & Hallerfilm, S+K Werbefotografie, and Selmi Tonstudio, 480 drawings have now been turned into a short film. This humorous «self-promotion» can be found on the Cavegnwerbung website. The film will have its official premiere on March 29 at 6 p.m. at the Kronengalerie on Zurich’s Froschaugasse. An exhibition featuring film stills as well as new works by Lucrezia Brendel will be on display there. pan
