Viscom on the future of the printing industry

Newspaper printing will earn less money over the next five years, with the number of orders, revenue and cash flow all set to fall. This is the result of a survey conducted by the industry association Viscom. In the magazine sector, printing companies expect more orders for smaller print runs, meaning that everything will remain the same financially. Significantly less revenue will be generated from form printing in the future. On the other hand, the industry is expecting more orders from direct marketing, which should generate more revenue and cash flow. The 100-page brochure can be ordered for CHF 160 from Viscom, tel. 01 421 28 28.