Virus fights colds with Novartis

Pharma Virus Ideenlabor has won Novartis Consumer Health Switzerland as a new client, commissioning the Biel-based agency to develop and implement promotions for its cold medicines. Virus writes that consumers should be made aware of the wide range of coordinated care options for colds and flu in an appealing way. In addition to an information brochure, various displays and other measures will be implemented.