Virus takes care of Leucen

Acne care The Biel-based agency Virus Ideenlabor is advertising the acne treatment Leucen, and the pharmaceutical company Tentan in Ramlinsburg BL has entrusted Virus with the development of all communication measures for the market launch of the new product. Leucen is a complete acne care line that is sold exclusively through drugstores and pharmacies. Virus is implementing a campaign aimed at both retailers and those directly affected. It includes TV commercials, advertisements, mailings, a website and various promotions for retailers. The launch is in April.