Four decades for the P

Marketer Espace Pub director Henri Robyr resigns When Edipresse ventured to launch a major daily newspaper in French-speaking Switzerland in 1991, Publicitas also broke new ground: a separate branch was created for the advertising marketing of the Nouveau Quotidien (NQ). Espace Pub was the first P subsidiary to devote itself entirely to the sale of a single title. The fathers of Espace Pub were Hans Peter Rohner, Jean-Pierre Béguin and Henri Robyr, who worked as advertising director until 1995. The establishment of Espace Pub was one of the highlights of a career that will come to an end on New Year's Day. After 41 years in the service of the P, Henri Robyr retires. He joined the Bern branch in 1963 in the administration and promotion department. He was only briefly disloyal to the company from 1998 to 2000, during which time he was head of advertising sales at the Basler Zeitung, which is 37 percent owned by P's parent company PubliGroupe. He then returned to French-speaking Switzerland and took over as director of Espace Pub, which has been working for NQ's successor Le Temps since 1998.
Robyr will hand over this position to Marianna Di Rocco at the beginning of January. She has also been working for Espace Pub for a long time. She started in 1993 as the person responsible for the French-speaking Swiss market and events. Since the merger of NQ and Journal de Genève to form Le Temps, she has been Head of Sales. Her successor in this role will be Julien-V.-A. Vogel, who joined the Espace Pub team in April.
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