Four books that might interest you
In collaboration with GetAbstract, we’re featuring four books on marketing and communication. This time: «Transformed,» «The Men’s Club and the Women’s Bonus,» «Brand Power,» and «The Resilience Revolution.».
Transformed
How to be competitive in an era of rapidly changing technologies.
- Marty Cagan
- Publisher: Wiley-VCH
- Publication year: 2024
- Pages: 315
- ISBN: 9783527511914
How do successful companies manage to continuously deliver added value to their customers, work efficiently and keep up with the times? Many of them use the product operating model. In his book, Marty Cagan introduces all the important aspects of the topic and uses many case studies to show how it can be implemented in practice. He also explains in detail how you can transform your own company. An instructive and helpful book for product teams and managers who are wondering whether the product model is right for their company.
Men's alliance and women's bonus
Why stereotypes are harmful.
- Veronika Hucke
- Publisher: Brand eins
- Publication year: 2024
- Pages: 128
- ISBN: 9783989280274
Gender stereotypes are restrictive - for everyone: men, women and society as a whole. They influence how we think, work and live. But these stereotypes are neither natural nor irrevocable. This is proven by current studies as well as insights into our history. Veronika Hucke's book shows how deep these stereotypes go and what we can do to overcome them. What she writes is not new. But apparently it has still not reached everyone. That is why the book is another important voice for more personal freedom and genuine social progress.
Brand power
Orientation, meaning, trust. How creative people shape the future.
- Lucas von Gwinner, Dirk von Gehlen
- Publisher: Verlag Hermann Schmidt Mainz
- Publication year: 2024
- Pages: 208
- ISBN: 9783874399692
There are plenty of books about brands. This one is a little different. It is not a conventional marketing guide, but an almost philosophical brand reader. Less of a handbook and more of a plea for the power of the brand - as a source of meaning for the company's purpose, as a point of orientation for customers and as a change and transformation aid for CEOs and employees. Power Brand is both an invitation and a prophecy. The book is beautifully designed and - apart from a few redundancies - a pleasure to read.
The resilience revolution
A transformative approach to the resilience of leaders, teams and organizations.
- Chris Tamdjidi, Liane Stephan, Silke Rupprecht
- Publisher: Vahlen
- Publication year: 2024
- Pages: 255
- ISBN: 9783800673605
There is a lot of talk and even more writing about resilience. This book stands out from the flood of guidebooks due to its analytical approach. The trio of authors share their in-depth knowledge of the development of individual and collective resilience. The three explain what resilience is, what it is not and how individuals, teams and companies can become resilient in a way that is easy to understand. A big plus: it becomes clear again and again that resilience is teamwork. And that it requires lifelong training.
