Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: «Let Them Fly,» «Futureskills for Leadership,» «StoryBrand,» and «The Invincible Company.».
Let fly
How to radically and consistently rebuild your business.
- Author: Hans-Dietrich Reckhaus
- Publisher: Murmann Verlag, 2020
- Pages: 184
- ISBN: 9783867746649
In Fliegen lassen, Hans-Dietrich Reckhaus tells the transformation story of his family business in a very personal way. The producer of insecticides, of all things, developed an entrepreneurial vision of insect rescue. In his book, Reckhaus describes both the numerous hurdles and the moments of success. His creative entrepreneurial spirit and drive for change toward a more sustainable economy are infectious. Inspiring reading for anyone who wants to make a difference.
Futureskills for Leadership
Setting sail for the future of leadership (Haufe Fachbuch).
- Author: Margareta Jäger and Michaela Flick
- Publisher: Haufe Verlag, 2020
- Pages: 168
- ISBN: 9783648138724
There is no question that digitization will fundamentally change the world of work and business. But in the midst of this transformation, people remain the "center of all organizations." Michaela Flick and Margareta Jäger show which competencies people of today should learn for the challenges of tomorrow. The two experienced coaches discuss eight "futures skills" that will be crucial for entrepreneurial success in the future, addressing executives in particular.
StoryBrand
How to convince your customers with strong stories.
- Author: Donald Miller
- Publisher: Vahlen Verlag, 2020
- Pages: 169
- ISBN: 9783800661633
No more wasting money on ineffective marketing campaigns - what business wouldn't want that? Donald Miller gives his readers a systematic and temptingly simple-sounding plan with which they can revolutionize their marketing. The author backs up his explanations with numerous examples and success stories, motivating readers to write their own marketing script from scratch. The book is suitable for all entrepreneurs and executives who want to convince their customers like Hollywood.
The Invincible Company
This is how you create a culture of innovation and transformation that makes your company invincible.
- Author: Alexander Osterwalder, Yves Pigneur, Fred Etiemble and Alan Smith
- Publisher: Campus Verlag, 2020
- Pages: 395
- ISBN: 9783593512563
How can a company exploit its existing business model while exploring new, promising models? The book presents numerous business model variants using well-known examples and shows how the change from one model to another can succeed. It is helpful to already be familiar with the topic, because sometimes you think you have the documents of a workshop in front of you, which you unfortunately did not attend. But assuming they have the relevant prior knowledge, readers will find many ideas here on how to further develop or exchange their business model.
