Four books that might interest you
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communications. This time: «Designing Corporate Communications and PR,» «A Practical Guide to Artificial Intelligence in Marketing and Sales,» «AQ,» and «Empowered.».
Design corporate communications and PR
Methods for strategic planning, control and evaluation.
- Author: Nanette Aimée Besson
- Publisher: utb GmbH, 2021
- Pages: 291
- ISBN: 97838255480
Changes in companies must be carefully planned and communicated - regardless of whether they involve restructuring or a new product. In her book, Nanette Aimée Besson presents the most important instruments of corporate communication - from briefing, research and conception to presentation and evaluation. In addition to classic methods, she also looks at newer techniques and trends. A scientifically sound and at the same time pleasingly practice-oriented handbook for all those involved in PR and marketing.
Practice Guide for Artificial Intelligence in Marketing and Sales
Examples, concepts and use cases.
- Author: Laurenz Wuttke
- Publisher: Springer Gabler, 2021
- Pages: 244
- ISBN: 9783658356255
AI-based marketing makes it possible to address customers in a personalized way and to use advertising in a highly targeted manner. In his book, Laurenz Wuttke explains in detail what is possible with AI in marketing. One example among many is the calculation of purchase probabilities. The author goes into great detail about the technological background and how it works. In comparison, he sketches the practical benefits rather roughly. However, some practical examples help to remedy the situation. Overall, this is a book that offers a good insight into the potential of AI in marketing and sales.
AQ
Why adaptability is the most important future competence.
- Author: Carl Naughton
- Publisher: GABAL, 2022
- Pages: 212
- ISBN: 9783967390964
In our rapidly changing world of work, adaptability is a key skill. It's even more important than a high IQ or emotional intelligence, says Carl Naughton. He shows how you can become more adaptable - that is, more flexible, creative and innovative. His tips are not entirely new, but he backs them up with numerous studies and anecdotes from everyday work. The emphatically relaxed style may not be everyone's cup of tea, but some valuable advice can still be drawn from the book.
Empowered
How companies motivate every employee to achieve exceptional results.
- Author: Marty Cagan and Chris Jones
- Publisher: Wiley-VCH, 2022
- Pages: 376
- ISBN: 9783527510870
What is the secret of success for outstanding companies? For Marty Cagan and Chris Jones, there is no doubt: strong product managers and product teams that act on their own responsibility make the difference. They explain in detail and with passion why freedom and real responsibility are essential for the development of really good products. In doing so, they make one thing unmistakably clear: much more important than individual top performers are general enthusiasm, openness and trusting cooperation.
