Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books in the field of marketing. This time: «Online Team Hacks,» «The Customer-Centric Company,» «Meaning Is the New Marketing,» and «Post-Bureaucratic Organization.».
Online Team Hacks
Impulses and tools for online collaboration.
- Author: Brigitte Berscheid and Kathrin Strehlau
- Publisher: managerSeminare Verlag, 2021
- Pages: 272
- ISBN: 9783958910980
Online collaboration from the home office is effective and saves time. However, the digital opportunities for online teams require managers and employees to learn new ways of working, processes and skills. This book explains in detail how digital collaboration works and what tools are really needed. It also offers downloadable job aids and an overview and evaluation of different programs. A practical guide for anyone who wants to find their way around the confusing market of digital tools - clearly laid out and easy to implement.
The customer-centric company
A practical handbook.
- Author: Dirk Johannsen and Werner Katzengruber
- Publisher: Wiley-VCH, 2021
- Pages: 240
- ISBN: 9783527510894
Amazon and Apple are leading the way: They have perfected customer centricity with products that are tailored to customers and their wishes, and with excellent service. This practical handbook is a helpful guide for anyone who wants to follow in their footsteps. The authors explain in detail which strategies, structures and culture are needed to become truly customer-centric. Unfortunately, they are too stingy with practical examples. These would have made the material easier to digest - for the benefit of the customer, in this case the reader.
Meaning is the New Marketing
A source of inspiration for brands, organizations and people who seek meaning in their work.
- Author: Yousef Hammoudah and Nico Zeh
- Publisher: Campus Verlag, 2021
- Pages: 256
- ISBN: 9783593514697
Forget classic marketing tools, because they no longer work, say Yousef Hammoudah and Nico Zeh. The secret to success, they believe, lies in sustainable, value-based brand communication. The two authors have developed a model for this, which they present with passion and euphoria. The book is peppered with excursions into a wide variety of theories and delves deep into the authors' biographies. Above all, however, it whets the appetite for a different kind of marketing that contributes to an open, fair and sustainable society.
Post bureaucratic organizing
Forms and consequences of agile ways of working.
- Author: Judith Muster, Finn-Rasmus Bull and Jens Kapitzky (eds.)
- Publisher: Vahlen Verlag, 2021
- Pages: 248
- ISBN: 9783800663767
So-called post-bureaucratic management approaches such as agility or Scrum are supposed to help overcome the problems of rigid bureaucracies and hierarchies. This anthology presents the experiences of several companies with post-bureaucratic methods. These are often dismissed as "management fads." Here, the book goes further than others by reflecting on post-bureaucratic approaches from a theoretical perspective as well. Of particular interest is the criticism of management fads expressed in several contributions.
