Video advertising now also on NZZ Online

 NZZ Online is now offering its advertising customers the opportunity to place their TV commercials as videos on NZZ Online. The advertising videos can also be booked with a button or as a rectangle on the front page and in the sub-sections of NZZ Online. The NZZ media release from Friday also refers to the technical finesse of the new offer: "A Flash player offers the 'large view' function with 'mouse-over'." In addition, users can activate the volume themselves in the control bar. As NZZ Online is heavily used during office hours, the video initially runs without sound when the page is called up. The media budget is based on a CPM, which is indexed with a click or video retrieval rate. The implementation was carried out in collaboration with the companies Solutionpark and Unitec. Sunrise is the first to use the new online offer on the front page of the NZZ portal with its current TV commercial.