Networked offering under one roof

 
Branding Schneiter Meier Külling AG becomes new competence center for corporate communications. 
Külling Identity AG and m/& AG have merged as of October 1, 2007 and are now operating under the name Schneiter Meier Külling AG. Schneiter Meier Külling announces that this step is in response to the increasing customer demand for an integrated partner for branding and corporate communications. Andy Schneiter, 43, former Creative Director of Külling and one of Switzerland's leading visual designers, will become the new Creative Director of Schneiter Meier Külling. "Corporate communication and branding are growing ever closer together. Once new identities have been created, they need to be maintained and developed in the long term. The merger of our companies was therefore an obvious choice."
High creative potentialThe networked range of services under one roof offers sustainable customer benefits. "We can now offer a wide range of solutions from a single source: from strategic consulting and corporate identity to packaging, annual reports, customer and employee publications. The creative potential that is unleashed across the entire spectrum is enormous," says Philip Meier, 38, former Managing Director of m/& AG and new CEO of Schneiter Meier Külling. The management duo will be strengthened by Christine Gasser and Christian Guler, who are also partners at Schneiter Meier Külling. Christine Gasser, 38, a member of the Executive Board, can look back on many years of consulting experience. Christian Guler, 37, was an art director at renowned design agencies in Los Angeles, San Francisco, Berlin and Zurich before joining Külling in 2003. Kurt Lips, previously Managing Director of Külling, will concentrate on the design management of key mandates and will remain with the company. Founder Ruedi Külling is stepping back from strategic tasks and handing over the implementation of the defined strategy to the new management team. The company started on October 1, 2007 with all employees in the shared office premises at Rämistrasse 35 in Zurich.
Philip Meier