Publishers launch online store - special offers for subscribers
The three publishers—Neue Luzerner Zeitung, St. Galler Tagblatt, and Südostschweiz—are jointly launching a new online store offering special deals to their approximately 300,000 subscribers. The store will be launched in November under the regional brands.
The webshop will cover a wide range of products in the areas of home & electronics, sport & health, food & drink, books, films & music, excursions, travel & events and fashion & accessories. Subscribers can register and shop with their subscription number. Partners and suppliers can book one or more regions with their products and receive a range of marketing and communication services. Orders are processed and invoiced via the store partners. The store is part of the respective customer loyalty program (Lucerne: Abopass, St. Gallen: TagblattPlus, Südostschweiz: AboPlus). Sales are handled by the sales outlets in the respective regions. Other publishers are set to join the concept next year, according to a press release issued on Tuesday.
