Coming to terms with the past
Prevention: “What You’ve Always Wanted to Know About the Past—or Rather, About Sex” is the theme of the new campaign by Euro RSCG for the Federal Office of Public Health and Aids-Hilfe Schweiz.
Prevention The new Euro RSCG campaign for the Federal Office of Public Health and Swiss AIDS Federation focuses on what you should always know about the past - or wanted to know about sex. For the first time, a motif featuring homosexual love has been integrated into the umbrella campaign. The core of the awareness campaign is a test on the Internet, which is intended to clarify where and why an AIDS test makes sense. The campaign caught our attention because it has already sparked passionate controversy in the editorial team of Werbewoche. Which, as a prelude to the act of penetrating public opinion, must of course be the point of such a campaign.
