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Ruf Lanz creates space for further NZZ Folio editions and increases brand strength "We have never seen a campaign approved within 30 seconds and in unison," says Ueli Oswald, Head of Publishing NZZ Folio, about the new Ruf Lanz reader campaign. Such unanimity requires an unprecedented advertising presence that concisely reflects the product's value and philosophy. The advertisers pay Folio a flattering compliment and the readers confirm it: Derived from the high collection rate of the monthly magazine, Ruf Lanz exaggerates the consequences and prevents overflowing shelves with short versions of famous works. With this simple mechanism, the appearance should achieve a lot of sympathy and credibility. Eight beautifully designed subjects also keep the punchline fresh. page 9