Swiss Press Association launches Young Creative competition
The «That Can Only Be an Ad» campaign enters its fourth year in 2007. As was the case last year, the twelve ad concepts will be created by young creative duos.
The "Only an advertisement can do that" campaign of the Swiss Press Association is entering its fourth round in 2007. As last year, the twelve subjects are to be realized by young creative duos. Teams born in or before 1978 have until December 4 to submit their designs. A high-caliber jury will then decide by mid-December which advertisements will be placed in almost all publications in the country. The three best teams can also take part in the European final of "BestYET", where the main prize is a trip to Cannes.The Swiss press competition is being promoted this year by Matter & Gretener. For their subjects, the agency has styled legendary advertisers into icons in the style of holy pictures. Erik Vervroegen, the Creative Director of TBWA/Paris, Alex Bogusky from Crispin Porter + Bogusky and Marcello Serpa from AlmapBBDO posed. The 2nd Young Creative competition is also supported by the BSW Leading Swiss Agencies association, Schweizer Werbung SW, the Allianz Schweizer Werbeagenturen (ASW), Publimedia and Werbewoche.
Vote and win The Swiss Press Association is also running a poll on its website to find the favorite advertisement of the 2006 campaign. Votes can be cast at the click of a mouse and a car can be won. All advertisements for the 2006 campaign were designed by creative people born up to 1977. The closing date for entries is November 13, 2006.
Vote and win The Swiss Press Association is also running a poll on its website to find the favorite advertisement of the 2006 campaign. Votes can be cast at the click of a mouse and a car can be won. All advertisements for the 2006 campaign were designed by creative people born up to 1977. The closing date for entries is November 13, 2006.
