Velvet: Lucerne gives you the sea of fog
Lucerne Hotels and Lucerne Tourism are launching a winter campaign in collaboration with the Velvet agency to attract more overnight guests from German-speaking Switzerland.
This winter, Lucerne hotels are giving their guests free travel throughout Central Switzerland for stays of two nights or more. For the campaign, Velvet is staging well-known Lucerne landmarks above the sea of fog, so that the Tellpass also takes you high up if there is ever fog in Lucerne - which, of course, is only very rarely the case. The route network includes, for example, a trip to the Rigi or the Titlis. The campaign brings together the advantages of the city of Lucerne in a surprising way, so the mountains of Central Switzerland are within reach, but at the same time guests enjoy the culinary amenities and cultural attractions of a city.
The poster campaign will be present in several cities in German-speaking Switzerland after Christmas and will be supplemented by advertisements and online banners. In addition, there are door hangers for the hotels, which can be hung on the guest rooms or handed out as flyers.
Valid for two nights or more at a participating hotel in the city of Lucerne from January 1 - March 31, 2015, guests will receive a two-day Winter Tell Pass worth CHF 100 as a gift; details and availability are available on Lucerne.com/tellpass to find.
Responsible at Lucerne Tourism: Lukas Hammer (Head of Sales and Marketing), Nicole Kaufmann (Market Manager Europe). Responsible at Velvet Creative Office: Jürg Schaffhuser (creative direction); Corinna Rota (consulting); Simone Morger, Oliver Zwimpfer (design); Martin Bucher (text).
