Velvet develops key visuals for the 68th Berlinale
The bears are loose again. Velvet creates the visual appearance for the renowned film festival for the third time in a row.
The 68th Berlin International Film Festival will take place from February 15 to 25, 2018. Due to continued success, the Bear campaign created by Velvet will continue in 2018. Berlinale posters throughout Berlin set the mood for the upcoming festival. In 2018, Velvet sends the bears to lofty heights. The six poster motifs show the bear on the dome of the Berlin Cathedral, the Brandenburg Gate and on the world clock at Alexanderplatz, among others. New: a polar bear enjoying himself in a hot tub above the rooftops of Berlin.
Responsible at the Berlinale: Dieter Kosslick (Festival Director), Anne Marburger (Head of Communications). Responsible at Velvet Creative Office: Wolfgang Möhrle (consulting), Peter Moser (AD), Jürg Schaffhuser (CD), Oliver Zwimpfer (image montage and editing).
