Bicycle helmet campaign for BFU and Suva rolls on
Still, only four out of ten cyclists wear a helmet. With a new campaign by Ruf Lanz, the Swiss Council for Accident Prevention (BFU) and Suva aim to increase this rate.
Only four out of ten cyclists still wear a helmet. With a new campaign by the Zurich agency Ruf Lanz, the Swiss Council for Accident Prevention (BFU) and Suva want to increase this rate. The motto of the campaign is "What is fragile needs protection. Wear a bicycle helmet". Last year alone, around 1,500 people suffered craniocerebral injuries, some of them serious, in a bicycle accident, according to a press release issued by the BFU and Suva on Wednesday. 30 bicycle accidents even ended fatally. The campaign aims to motivate people to wear a bicycle helmet, among other things with the TV commercial "Die Melone". The two campaign partners advocate wearing a helmet even on short journeys and in the city. However, they also remind us that a bicycle helmet is not life insurance.
