VBZ poster by Ruf Lanz wins the Swiss Poster Award
Zurich Public Transportation (VBZ) won the 2010 Swiss Poster Award for its «Mörgeli/Jositsch» poster. The VBZ’s image campaign promotes the high density of stops in Zurich’s transit network and was conceived by the Zurich-based advertising agency Ruf Lanz.
The jury presented a total of 14 Poster Awards at the Poster Night on March 24, 2011. On the best poster of 2010, the two National Councillors Christoph Mörgeli (SVP) and Daniel Jositsch (SP) sit next to each other on the streetcar with sour expressions, eagerly waiting for the next stop. The tactic of relying on an "unholy alliance" between two political opponents has paid off for the Ruf Lanz agency from Zurich. The jury assesses the Winning subject with political intimate enemies as "entertaining" and the campaign as "all-round successful".
In addition to the main prize, the creative minds at Ruf and Lanz also received two gold and one silver in other categories, making them among the winners of the evening. Under the direction of jury president Christian Brändle, the trophies for 2010 were awarded to the following companies:
Gold
| Category | Client | Poster subject | Agency |
|---|---|---|---|
| Public Service |
Suva Swiss Accident Insurance Fund, Lucerne
|
Suva: Crash shoes | Ruf Lanz Advertising Agency AG, Zurich |
| Commercially "national" | SMP Swiss Milk Producers, Berne | Floralp Butter: Grittibänze | Spillmann/Felser/Leo Burnett, Zurich |
| Commercial "regional/local" | Hiltl AG, Zurich | Hiltl: Vitamin pills | Ruf Lanz Advertising Agency AG, Zurich |
| Culture | Lucerne books/Literature Festival, Lucerne | Read on! | Lucerne University of Applied Sciences and Arts/ Design & Art, Lucerne |
Silver
| Category | Client | Poster subject | Agency |
|---|---|---|---|
| Public Service |
Suva Swiss Accident Insurance Fund,
|
LucerneSuva: No alcohol at football tournaments | Ruf Lanz Advertising Agency AG, Zurich |
| Commercially "national" | Federation of Migros Cooperatives, Zurich | Federation of Migros Cooperatives: M-Budget | Jung von Matt/Limmat, Zurich |
| Commercial "regional/local" | Hotel Uto Kulm AG, Zurich | Uetliberg: Mountain vacation in Zurich |
JWT+H+F,
Advertising agency, Zurich
|
| Culture | Theater Biel Solothurn, Biel | Theater Biel Solothurn: Against progress | Atelier Stephan Bundi, Boll |
Bronze
| Category | Client | Poster subject | Agency |
|---|---|---|---|
| Public Service |
HEKS relief organization, Zurich
|
HEKS: Giving help | Advico Y&R AG, Zurich |
| Commercially "national" | Olma trade fairs, St. Gallen | Olma 2010 | Tachezy Kleger Fürer AG, St. Gallen |
| Commercial "regional/local" | Pastorini Spielzeug AG, Zurich | Pastorini toy |
Lesch+Frei advertising agency AG, Zurich
|
| Culture | Monde du Cirque, Lausanne | Monde du Cirque Genève 2010 | Atelier du Nord, Lausanne |
Poster Innovations
| Category | Client | Poster subject | Agency |
|---|---|---|---|
| Special price | Giuseppe Citterio SA, Zurich | Citterio: Wafer-thin | Advico Y&R AG, Zurich |
Go to PDF with all winners.
