Vanksen/TBWA: Launch campaign for the new burger from McDonalds
The buzz marketing agency Vanksen and the advertising agency TBWA have designed a launch campaign—including an online component—for McDonald's new burger. The goal is to raise awareness of the latest burger creation among a young, urban target audience.
Buzz marketing agency Vanksen and the advertising experts at TBWA have created a launch campaign with an online module for McDonald's new burger. The aim is to make the latest burger creation called CBO - Chicken, Bacon, Onion - known to a young and urban target group.
TBWA has created a classic TV commercial, which is now being broadcast in lengths of 18 and 10 seconds. Vanksen also developed the website Cbo.ch, where interested parties can put together a personalized 3D hip-hop clip. The lines of text entered in the fields are converted directly into speech using "Text2Speech" technology. Anyone who forwards their own music clip to friends will receive a free Sundae when they buy a CBO menu. This is intended to promote viral distribution and encourage the target group to make a test purchase. Banners on Netlog and Bluewin draw attention to the website.
TBWA has created a classic TV commercial, which is now being broadcast in lengths of 18 and 10 seconds. Vanksen also developed the website Cbo.ch, where interested parties can put together a personalized 3D hip-hop clip. The lines of text entered in the fields are converted directly into speech using "Text2Speech" technology. Anyone who forwards their own music clip to friends will receive a free Sundae when they buy a CBO menu. This is intended to promote viral distribution and encourage the target group to make a test purchase. Banners on Netlog and Bluewin draw attention to the website.
Responsible at Mc Donalds Switzerland: Jan De Schepper (Marketing Manager), Thomas Truttmann, (Marketing & Communications Director). Responsible on agency side: Vanksen Geneva: Laure Pignat (Account Manager), David Pihen (Associate Director). TBWA Zurich: Martin Friedlin (AD), Tina Kazimir (Account Director), Claudia Beck (Unit Director), OMD Switzerland: Leo Vogl (Media Agency).
