Valencia rocks the digital stage
With Basler Versicherungen as its new presenting sponsor, the Baloise Session (formerly Avo Session) has done more than just change its name. Starting with the upcoming edition in fall 2013, the Basler Festival will also feature a new look.
Prior to this, the new website will be launched. The long-standing Session in-house agency Valencia Kommunikation was commissioned with the change to the new corporate identity and website. The new website focuses on the Baloise Session artists and their concerts. On the platform, users can surf through image and video data and relive the highlights of past festival years captured therein. The photos by Dominik Plüss, Flavia Schaub and Marco Grob are intended to radiate an emotional closeness.
In parallel to the website, the entire corporate design was also revised and all advertising and communication materials were given a new look. This includes, among other things, the stationery, the hospitality brochure and advertising materials such as posters, advertisements, program booklet.
Responsible at Baloise Session: Beatrice Stirnimann (CEO), Stephanie Suter (Communication), Lena Knoblich (Assistant Communication). Responsible at Basler Versicherungen: Marc Hallauer (Head of Marketing Communications), Hansjörg Thoma (Project Manager Sponsoring), Magalie Cecere (Project Manager Sponsoring & Events). Responsible at Valencia: Marco Rosenberg (Head of Consulting), Tommy Schilling (CD), Anett Oldenburg (AD), Peter Pohlmann (Interactive Director), Nicole Bollinger (Screen Designer), Guillermo Garcia (Text), Marc Bissegger, Ruedi Christen (Web Programmers), Philipp Heitz (Digital Media Director), Diana Aberkane (Consulting and Overall Coordination).
