Valencia: online game for Swisscom Priorité customers
High-revenue customers in particular benefit from exclusive services and perks through Swisscom Priorité. Part of this customer loyalty program is the «Off on Vacation» online contest, which offers attractive prizes. Valencia implemented it.
According to a press release, this is the second time that Valencia Kommunikation has been commissioned to create an online game for Swisscom. The agency was responsible for all the work: from conception to graphics and text to web-based programming in a desktop and a mobile version.
The competition is set in a virtual house, which is intended to bring the world of Swisscom to life and in each of whose ten rooms a competition question is hidden. The Swisscom house is inhabited by Priska and Paul Priorité. In line with the main prize, a week's skiing vacation including an overnight stay in a hotel, the contest participants follow the Priorités' vacation preparations over ten rounds of the game and learn interesting facts about Swisscom's offerings.
The competition is currently running and is exclusively for Swisscom Priorité customers who have been personally invited to participate.
