Valencia Communication serves advertising for Bell Cuisine
To mark the launch of Bell’s new «Cuisine» product line, Valencia Kommunikation created a print campaign. The campaign was designed to highlight the benefits of the product line in a humorous and concise way.
The campaign shows situations with particularly demanding eaters: Two hungry children and an elegant first date. The subjects are intended to convey that this jury is also enthusiastic about Bell Cuisine.
The campaign is used on advertisements in various magazines and as a hanging cardboard in public transport.
Responsible at Bell Switzerland: Nicole Schaad (Advertising Project Manager), Urs Graf (Culinary). Responsible at Valencia Communication: Claudia Ferrari (Consulting), Simone Pérez-Fluri (Creative Direction), Béatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Emanuel Plüss, Benja Wernli (Desktop), Eugen Leu (Photography), Food Styling (Christian Splettstösser).
