Valencia Kommunikation realizes spring campaign for Coop
A curious caterpillar is at the heart of Coop’s spring collection campaign this year. Valencia Kommunikation developed the campaign name and visual design and produced a variety of promotional materials. The campaign runs from February 26 to April 5, 2026.
Coop is launching a new family collecting activity under the motto "Off to spring". The campaign focuses on a curious caterpillar that symbolizes the awakening of nature. Customers can collect various items from February 26 to April 5, 2026.
From plush caterpillars to children's alarm clocks
The collection campaign range promises everything for a bright spring: in addition to a cuddly plush caterpillar, there is a cheerful children's alarm clock, a lunch box and practical storage containers and tea towels. The awakening of nature is the common thread running through the integrated communication world - from the spring-like design in shades of yellow and green to the humorous moving image.
Integrated communication from online to print
Valencia Kommunikation was responsible for the development of the campaign name, the visual design and the implementation of a wide range of advertising media - from online and POS to print communication. The TV commercial presents a little caterpillar discovering spring, but focuses specifically on the collectibles. Stories produced the moving image and optimized it for various formats and channels.
Responsible at Coop: Coop Cooperative. Responsible at Valencia Communication: Campaign conception and implementation. Other partners: Moving image production: Stories, media planning: TWMedia, music: HitMill.
