Valencia: Communication for "Simsalawin

With "Simsalawin," Coop is this time offering its customers a sweepstakes in which dreams come true, according to a statement. The trick: customers can decide for themselves what they want to win. Each week, Coop is offering three weekly prizes for customers to choose from, on which they can place their winning codes online, according to their personal taste. These include prizes such as a visit to the Oscars in Hollywood. In addition, a grand prize of 500'000 Swiss francs in cash is raffled off among all participants.

Valencia Kommunikation gave this competition the appropriate name "Simsalawin" and the corresponding visual. This was implemented three-dimensionally and is thus animated to magical effect in the TV spot. In addition to the usual communication advertising media at the POS, 3D columns and F4 posters are used specifically for the communication of the weekly prizes at the POS. "Simsalawin" will run from October 29 to December 1, 2012 at Coop, Coop Bau + Hobby, Coop City and Coop@home.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Sibille Berger (Project Manager), Karin Heliopoulos (Head of Media), Stephan Küng (TWMedia). Responsible at Valencia Communication: Diana Aberkane and Meret Lauener (Consulting), Tommy Schilling (Creative Director), Jan Kempen (Art Director), Jessica Williams (Graphics), Sebastian Refardt (Text), Marco Fritz and Benja Wernli (Desktop). Responsible at Encore Pictures: Jürg Steudler (Executive Production) & Neil Stubbings (Direction).