Valencia: The barbecue season opens for Feldschlösschen
Valencia Kommunikation has launched a promotional campaign for Feldschlösschen on the theme of barbecue and grilling. The aim is to increase emotional involvement in the brand.
Valencia Kommunikation has launched a promotional campaign for Feldschlösschen on the theme of barbecue and grilling. The advertising agency developed a key visual that reminds consumers to provide enough beer on various packaging, advertisements, posters, and POS media. The aim of the promotion is to increase emotional involvement in the brand.
Reinforcers include an SMS competition created in collaboration with Bell and Chio, as well as a free beer marinade from Feldschlösschen, which can be found in all 10x33cl Feldschlösschen original packs. The spice mix is stirred with beer to create a racy marinade.
Reinforcers include an SMS competition created in collaboration with Bell and Chio, as well as a free beer marinade from Feldschlösschen, which can be found in all 10x33cl Feldschlösschen original packs. The spice mix is stirred with beer to create a racy marinade.
Responsible at Feldschlösschen: Dominik Nyffenegger, Patrick Schweizer (Brand Manager). Responsible at Valencia Communication: Michael Gerber (CD), Simone Pérez-Fluri (Senior AD), Guillermo Garcia (Concept/Text), Beatrice Ketterlin (AD), Jan Kempen (Junior AD), Zoe Gunzenhauser, Raphaël Graber (Graphics) Serdal Aktas, Beate Ertl (Desktop), Sabina Wothe, Séverine Küpfer, Lilian Würth (Consulting), Christoph Läser (Photo).
