Valencia may toast with the FCB
Design an FCB beer bottle? Just the right job for the soccer fans at Valencia Kommunikation. Feldschlösschen, a premium partner of FC Basel 1893, agreed.
Football fever makes you thirsty. Good, FC Basel fans now have their "own" beer: Feldschlösschen Original as FC Basel 1893 Limited Edition. True to the motto "Feldschlösschen unites football fans," the popular lager from FCB's premium partner comes in an exclusive blue bottle with a red and blue label. This will quench even the greatest thirst for victory. Valencia Kommunikation was responsible for the design of the labels and various accompanying measures.
The FC Basel 1893 Limited Edition can also become a real prize for consumers. Feldschlösschen is giving away tickets for games of the champion club via SMS & Win. The back labels of the Limited Edition are provided with an individual winning code for this purpose.
The exclusive FC Basel 1893 Limited Edition is available mainly in the gastronomy in the Basel area and in the FCB Fanshop at St. Jakob Park.
Responsible at Feldschlösschen Beverages: Simone Schmutz (Senior Brand Manager Feldschlösschen). Responsible at Valencia Communication: Melanie Nolte (Senior Account Director), Simone Fluri (CD), Jan Kempen (AD), Gianna Burghartz (AD), Sebastian Refardt (Senior Copywriter).
