USA: Advertising campaign for oral tobacco
In the U.S., cigarette consumption is steadily declining. As a result, the tobacco industry is looking for new products to make up for these losses—and is finding them, for example, in oral tobacco.
Cigarette consumption is steadily declining in the USA. The tobacco industry is therefore looking for new products to make up for the losses: And finds them in oral tobacco, for example. And what sounds so unappetizing must also be heavily advertised. The US company Blue Wale, for example, is investing 13.5 million dollars in an advertising campaign. Market leaders Philip Morris and R.J. Reynolds have also launched advertising campaigns for oral tobacco, which is widely used in the Scandinavian countries, according to Pressetext. Of course, not everyone is happy about the new trend: consumer advocates, for example, fear that the products could appeal to young people and tempt them to smoke cigarettes.
