US study: Browsers are more popular than apps
Applikationen für Mobilfunkgeräte liegen im Trend. Nutzer bevorzugen aber nach wie vor den klassischen Browser, wie eine in den USA vom Marktforschungsunternehmen eMarketer durchgeführte Studie aufzeigt.
According to the industry service Pressetext.ch, the greater ease of use of browsers when surfing to access any content is apparently appreciated. For example, more than three quarters of users prefer to use a browser to access product information when shopping online or to access blogs. Even sports news, news, videos and local information such as the weather are rarely accessed by media consumers using dedicated applications. For some functions, however, the purpose-specific applications are already ahead. For example, users prefer to access social networks, music and games via apps.
